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2008 Archive

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A Special Presentation
For IMC San Diego

At the La Jolla Marriott

Thursday, June 5th

3:15pm to 3:45 check in
Presentation and Q&A
Reception 5:30 to 6:30pm


Please RSVP by June 1st

Mike McLaughlin on
The Guerrilla Marketing For Consultants:
Choice, Challenge, and Growth

 

Mike McLaughlinSometimes the most experienced consultants need the most help taking their practice to the next level!

For most consultants, the goal is to work with a group of hand-picked clients, on challenging work that contributes to professional growth—while keeping marketing activities to a minimum.

Too bad it’s not that easy.

At the center of every great professional services practice is a commitment to branding and personal marketing. Without that commitment, consultants risk losing what drew them to professional services to begin with: choice of clients, challenging work, and growth.

In this meeting, we’ll focus on personal marketing strategies, with an emphasis on what works—and what doesn't. We'll discuss:

  • The challenges and solutions to marketing an individual’s expertise and insight
  • Three essential principles of marketing to new and existing clients
  • A simple framework to guide your personal marketing efforts
  • How to quickly organize a low-cost, high impact, personal marketing program
  • How and why to make time for marketing when clients are already calling at all hours

Current IMC members and San Diego alliance partner members (ASP and FCA), and one guest can reserve seats for $39 each.

The non-IMC member cost is $55 in advance or $60 at the door.


Please RSVP by email June 1st
with a check to follow, so we can get an accurate count for the reception.

Send a check made out to IMC SD to Clint Burdett CMC, 23461 Vista Vicente Way, Ramona, CA 92065 to confirm your reservation.

Parking at the Marriott is $8.00

About Mike McLaughlin

Mike is the co-author of Guerrilla Marketing for Consultants, and principal with MindShare Consulting LLC, a firm focused on providing innovative marketing, sales, and operations solutions to professional service providers.

He has worked with some of America’s highest-profile companies, small and medium-sized businesses and start-ups. As Managing Partner for Deloitte Consulting Chicago, he had market responsibility for a practice of 800 consultants.

He has also written and published articles, including for Computerworld, Brandweek magazine, Chicago Sun Times, About.com, Marketing Today, Business KnowHow, and IHRIM.link.

He has been a speaker for audiences across the country, including: Microsoft, Council of Logistics Management; Food Marketing Institute; Grocery Manufacturers Association; Institute of Management Accountants; Internet World; National Millennium Panel: Business in 2005; National Retail Federation; and Northwestern University Digital Frontiers Annual Conference. He has been a keynote speaker at the Institute of Management Consultants annual conference.

McLaughlin is the editor of two web sites and newsletters for consultants:

  Management Consulting News (http://www.managementconsultingnews.com) provides interviews and news for consulting professionals.

  Guerrilla Consulting and the newsletter. The Guerrilla Consultant were launched following the publication of the book Guerrilla Marketing for Consultants, which he co-authored with Jay Conrad Levinson. (http://www.guerrillaconsulting.com)

RSVP to Clint Burdett CMC, by email or (760) 789-7848

Directions to La Jolla Marriott

4240 La Jolla Village Drive
La Jolla, California 92037

Driving Directions: North on I-5. Exit La Jolla Village Drive (East, right). Hotel is approximately 3/4 mile to east on left side.

 

Cost: (includes reception) $39 IMC members, $55 all others with advance payment. $60 at the door. Please make checks payable to IMC SD.

Opportunities for Professional Development in San Diego

Professional Associations who welcome IMC members to attend at their member rate

Association of Strategic Planning (ASP) - San Diego Chapter

June 18th. Keith Slotter on The FBI: Strategic Change in a Time of Crisis. Contact Steve Haines for the member rate

Forensic Consultants Association (FCA) - San Diego Chapter

June 10th 5:30pm at the Sizzler 2855 Midway Drive. From the Trenches: A Review of Lambert v. Carneghi or How Likely are YOU to be Sued as an Expert by your "Client" by Daniel W. Vomhof, Ph.D. Contact sdfca@cox.net for the member rate

About the IMC SD Chapter

Our chapter is a group of experienced consultants who volunteer our time to learn from and support our peers.

The Institute of Management Consultants USA is the professional association and international certifying body dedicated to promoting excellence and ethics in management consulting. The IMC USA's mission is to provide certification, education, and professional resources to management consultants.

Interested in speaking contact Mike Barney CMC

Interested in membership contact Tim Rhine

To start/change your status on our announcement list, click the appropriate link subscribe or unsubscribe and send the email to our Secretary.