Courtyard by Marriott
8651 Spectrum Center Boulevard
San Diego CA 92123 |
Breakfast Meeting
Wednesday, May 21st
7:00am to 7:30am networking
7:30am to 9:00am presentation
Click here to RSVP
Please by May 20th
Upcoming June 5th 3:30pm
Mike McLaughlin - Guerilla Marketing
See below
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Michael Stelzner on
How to Boost Your Consulting Practice
Using White Papers
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 The two best ways to promote your consulting practice and attract new clients are publishing and speaking - and one of the easiest ways to get published is via white papers.
Learn the secrets of white paper publishing: what they are, how to position them, how to craft them, how to present them to Internet search engines, and how to use them attract new consulting clients. You'll discover:
- Different types of white papers, and when to use each one.
- Key elements of successful white papers.
- Approaches to constructing your white paper.
- Where to start: the planning steps plus a sample outline.
- Writing the critical first page: formulas for success and what to avoid.
- How to grab eyeballs with words.
- How to create winning titles: Michael's "3-30-3 rule" and "3 U's formula."
- Crafting the call to action.
- In general, how to use your white paper to build your consulting business.
Plus lessons from FedEx, Ikea, Yale, and more. Don't miss this unique 60-minute seminar. |
About Michael Stelzner
Michael Stelzner is founder and principal copywriter of Stelzner Consulting in San Diego, whose core competencies are corporate identity services, copywriting, web design, product marketing, and market research. He is considered by many to be the leading expert on writing and marketing white papers, and is the author of the best-selling book Writing White Papers: How to Capture Readers and Keep Them Engaged has been widely published White Paper Source Newsletterand is the founder of the Internet's only portal dedicated to the writing and marketing of white papers. He began his career as a product marketing manager for a value-added reseller of high-end computer storage systems, then went on to co-found an Internet company specializing in language translation and web marketing. He graduated in the top 2% of his class from San Diego State University with a masters degree in communications.
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| RSVP to Clint Burdett CMC, by email or (760) 789-7848
 Directions to Courtyard by Marriott - San Diego Central
8651 Spectrum Center Blvd. San Diego CA 92123
Map link
From CA 163. Exit Balboa Ave, head east. Turn left onto Kearny Villa Rd. Turn right onto Spectrum Center Blvd.
Cost: (includes the breakfast buffet) $25 IMC members, $35 all others.
Please make checks payable to IMC SD.
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Special Event June 5th 3:30pm |
 Mike McLaughlin, the co-author of Guerrilla Marketing for Consultants, will present to our Chapter on June 5th starting at 3:30 pm (Marriott La Jolla) followed by a networking reception. Learning how to better market your practice is a real benefit of our association.
We are limiting the attendance so the Q&A session will be meaningful - that's where you get the "pop," and the Chapter is underwriting part of the costs. Please bring a colleague who would be a quality member of the IMC, and we'll charge them at member rate, too.
Current IMC members and San Diego alliance partner members (ASP and FCA), and one guest can reserve seats for $39 each.
The non-IMC member cost is $55 in advance or $60 at the door.
Advance payment please. Send a check made out to IMC SD to Clint Burdett 23461 Vista Vicente Way, Ramona, CA 92065 to confirm your reservation. |
Opportunities for Professional Development in San Diego
Professional Associations who welcome IMC members to attend at their member rate
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Association of Strategic Planning (ASP) - San Diego Chapter
May 15th: Steve Haines on A State-of-the-Art-Report on Leading Strategic and Cultural Change (7:30 to 10:30 AM at Courtyard Marriott) - Contact Steve Haines for the member rate
Forensic Consultants Association (FCA) - San Diego Chapter
May 13th: Fay Lorraine Sueltz, AIA, on The Architectural Third-Party Review Process (5:30pm Sizzler Private Meeting Room 2855 Midway Drive, San Diego) - RSVP to sdfca@cox.net
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About the IMC SD Chapter |
| Our chapter is a group of experienced consultants who volunteer our time to learn from and support our peers.
The Institute of Management Consultants USA is the professional association and international certifying body dedicated to promoting excellence and ethics in management consulting. The IMC USA's mission is to provide certification, education, and professional resources to management consultants.
Interested in speaking contact Mike Barney CMC
Interested in membership contact Tim Rhine
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