Courtyard by Marriott
8651 Spectrum Center Boulevard
San Diego CA 92123 |
Breakfast Meeting
Wednesday, March 19th
7:00am to 7:30am networking
7:30am to 9:00am presentation
Click here to RSVP
Please by March 17th
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Nev Grove on
Selling Yourself on Google by the Click
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Search engines have become a marketing mainstay for many and consultants are no exception. Learn how to set up a Google AdWords paid search campaign and how to manage it to boost your leads without breaking your budget. In this short but info packed session, you will learn:
- Differences between Pay-Per-Click (PPC) search advertising and Search Engine Optimization (SEO) and what’s best for you.
- PPC campaign setup options and which are most important for consultants.
- How to write winning ads.
- Bid strategies for maximizing leads while minimizing spend.
- Creating landing pages that get visitors to take action.
- PPC pitfalls and how to avoid them.
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About Nev Grove
Nev Grove is a co-founder of 1-for-All Marketing, Inc. (www.1-for-all.com), a 10 year old marketing consultancy. He has over 25 years of marketing and product management experience, primarily in high-tech. He has successfully launched numerous hardware, software and service offerings during his career and has held senior technical, product management and marketing positions with some of the industry's leading companies, including IBM, Symantec and Memorex Telex. Nev is a past president of CEMA, the Computer & Electronics Marketing Association (now the High-Tech Marketing Alliance). He holds a Bachelor of Science Degree in Industrial Engineering from the Georgia Institute of Technology and an MBA in International Management from the American Graduate School of International Management (Thunderbird).
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| RSVP to Clint Burdett CMC, by email or (760) 789-7848
 Directions to Courtyard by Marriott - San Diego Central
8651 Spectrum Center Blvd. San Diego CA 92123
Map link
From CA 163. Exit Balboa Ave, head east. Turn left onto Kearny Villa Rd. Turn right onto Spectrum Center Blvd.
Cost: (includes the breakfast buffet) $25 IMC members, $35 all others.
Please make checks payable to IMC SD.
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Interested in speaking contact Mike Barney CMC
Interested in membership contact Tim Rhine
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About the Chapter: The San Diego Chapter is a group of experienced consultants who volunteer our time to learn from and support our peers.
IMC USA is the professional association and certifying body dedicated to promoting excellence and ethics in management consulting. The IMC USA's mission is to provide certification, education, and professional resources to management consultants. |
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