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Marcus Schaller on
How to Write & Use Sales Letters
to Triple Your Consulting Client Base
According to Marcus Schaller, something as simple as a sales letter, if done right, can bring in many more qualified prospects in less time than referrals, networking, or a website. Sales letters offer an efficient, inexpensive and measurable way to reach the best prospects for your services, putting you in better control of your marketing results.
At our breakfast meeting on Wednesday, June 20, learn how to write and launch your own highly profitable sales letter campaign, as Marcus leads an interactive workshop on the topic "How to Write and Use Sales Letters to Triple Your Consulting Client Base." Topics will include:
- Mailing frequency needed to triple revenues.
- How to quickly find the right mailing lists.
- Basic marketing writing techniques for more effective letters and other marketing materials.
- Four essential elements of a successful sales letter.
- Five common mistakes that will ruin any marketing campaign.
- How to measure your campaign’s success and improve it over time.
This practical workshop will be for any consultant who wants more clients, relies too heavily on referrals, or would like to learn ways to improve an existing marketing strategy.
Marcus Schaller, Principal, Purple Dot Group, has more than 10 years experience in service marketing, starting his first service business back 1995. Since then, he has built three other companies, including a commercial real estate investment business, a freelance copywriting service, and his current company, Purple Dot Group. Founded in 2004, Purple Dot Group is a marketing and publishing company specializing in developing customized direct response campaigns.
Marcus is the author of The Lead Ladder - Turn Strangers into Clients, One Step at a Time (2006, McGraw-Hill). For more information, visit leadladder.com or any Borders bookstore.
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