www.consultantcoach.com

Bill Mooney on

How to Make Your Net Work for You: Using Your Network and Associations to Obtain Referrals & Clients

Research has revealed that consultants obtain more business with less effort from former clients and colleagues followed by third party referrals from other professional service and industry contacts than from other strategies. Other research also indicates that clients tend to hire consultants who have experience solving problems like their dilemmas for people like themselves and from those who know their industry.

Based on this information a model will be shown that combines using your network of former clients, colleagues, along with other professional service providers and industry members to increase your ability to become a client magnet. This will enable you to build a better pipeline and attract and keep more and better clients. The five major leaning objectives for the session are to learn:

• How to reactivate your relationship with former clients and colleagues and use them as a resource for your consulting business.
• How to identify and develop a relationship with other professional service providers that also serve your niche. How to help third-party referrers so they will refer you to their clients.
• How to select associations to attend, join, and become active with.
• How to increase your visibility, credibility, and attractability through working associations from the bottom up, from the top down, from the printed page, and by doing research.

Attendees will participate in the program by completing a short assessment instrument on how they use their networking as well as provide examples of the strategies and tactics being discussed.

Bill Mooney – Bio

Since 1987, William T. (Bill) Mooney, Jr., CPMC, has directed the Center for Consulting & Professional Practices, a Division of William Mooney Associates. He is a management consultant and executive coach for established consulting and other professional problem-solving businesses. He is a business startup consultant and business coach for entrepreneurs starting a consulting or other problem solving practice. He is a consulting career counselor helping clients of career and outplacement organizations with the consulting option. He is a program and membership development consultant for consulting and other professional societies.