May Breakfast

Wednesday, May 17th
7:30am to 9:00am

DOUBLETREE CLUB HOTEL
MISSION VALLEY

Please RSVP by May 15th

To succeed in business, customers must think of your company first. In this powerful program, Liz shows you the secret strategies that will help your customers remember you, contact you, and purchase from you. Get the scoop on:

• Creating a Positioning - Develop a singular point of difference only you can provide
• Turning Prospects into Customers - Discover the ins of outs of getting to yes!
• Profiling Your Customers - Ways to group them demographically
• Speaking Like Your Customers - ensure that you speak just like they do
• Developing Customer Relationships - Learn the secrets to creating successful loyalty programs
• No Duh! Marketing - Uncover the secrets to avoid big marketing mistakes yourself and turn blunders into success stories.
• Using Upselling, Cross-Selling, and Bundling - Capture sales like never before by learning the powerful, proven techniques for increasing the size of every order.

Elizabeth Goodgold is called upon by CNN, ABC , CBS, NBC, The New York Times, and the Wall Street Journal for her insights into naming, branding, and marketing. With her uncanny ability to translate complex marketing concepts into easy-to-understand messages, her presentations are substantial doses of intelligent ideas that can be absorbed by attendees today and implemented tomorrow.

Liz also weaves in humorous marketing blunders gleaned from her book, Duh! Marketing: 18 Easy Secrets to Hot Branding and More Sales! Each month, over 600,000 readers devour Liz’s marketing column in Entrepreneur magazine.

RSVP by May 15th to Robert Putrus PE CMC, by email or (760) 839-2160

Directions: Doubletree Club Hotel Mission Valley
(not the Hazard Center Doubletree!)

1515 Hotel Circle South San Diego. Map link

Heading West on I-8, exit at Taylor Street, cross I-8, turn left (east) on Hotel Circle South.

Heading East on I-8, exit at Hotel Circle South just before CA 163 exits, turn right (west) on Hotel Circle South

Cost: $25 IMC members, $30 all others (includes breakfast).
Make checks payable to IMC SD.

Upcoming Events

IMC Consortium

The Consortium is a group within the IMCSD chapter working together to develop business in Southern California. If you are interested, please contact Peter Bellanova CMC at (760) 597-0802. Check this page on the website for announcements.

Interested in speaking, contact Robert Putrus PE CMC, by email

Interested in membership, contact Chris Witt at membership@imcsd.org

About the Chapter: The San Diego Chapter is two years old, born out of the SoCal IMC Chapter in LA and Orange County. We are a group of experienced consultants who volunteer our time to learn from and support our peers.

IMC USA is the professional association and certifying body dedicated to promoting excellence and ethics in management consulting. The IMC USA's mission is to provide certification, education, and professional resources to management consultants.