For most consultants, business development is our number one issue.
Honing your message and targeting new potential clients. Creating incremental interest from answering the 'what do you do' question through building trust and credibility, diagnosing the situation with a bias toward your expertise, creating a vision of a successful outcome, booking the engagement and documenting the engagement with proper expectations.
IMC National has asked Mike Bosworth to create a sales program specifically designed to help IMC members generate new clients. And so on December 14th , Mike Bosworth will be 'test driving' several of his sales thoughts for the SD IMC Chapter and will be sharing his ideas on targeting new clients as well as formulating and delivering your message.
About Mike Bosworth
Mike Bosworth is a founding partner of CustomerCentric Systems, LLC. CustomerCentric Systems helps organizations shape their customer experience and build predictable revenue engines by integrating sales process with sales ready marketing.
Bosworth is the author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) and co-author of CustomerCentric Selling (McGraw- Hill, November 2003). He is a limited partner in Shepherd Ventures, he is an advisory board member for a number of information technology ventures and he continues to develop new intellectual property for CustomerCentric Systems.
Mike Bosworth began his career in the information technology industry in 1972 as an application support person for Xerox Computer Services. He was their top new business salesperson in 1975 and was promoted to national manager of field sales in 1979. From 1976 ('consultative selling') through 1982 he designed and delivered sales training programs for XCS. His years of field experience plus the knowledge he gained from working with Neil Rackham on the Xerox SPIN selling project inspired him to start his own sales process consulting company in 1983.
Bosworth has a degree in Business Management and Marketing from. He is a member of the Executive Advisory Board of The Fisher Institute for Professional Selling at The University of Akron. He is certified (CMC) by the >Institute of Management Consultants.
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